March 16th, 2023

CLEANING UP & CASHING IN: LitterLotto's 8 Million Litter Milestone Showcases App's Environmental Impact and Winning Spirit

LitterLotto's users have picked up nearly 8 million pieces of litter, making a significant impact on the UK's environment and winning big prizes in the process.

Matthias Gellissen Kbu W Y08 B Wp I Unsplash

CLEANING UP & CASHING IN: LitterLotto's 8 Million Litter Milestone Showcases App's Environmental Impact and Winning Spirit 


LitterLotto, the groundbreaking app that rewards users for collecting litter and keeping streets clean, has reached an astounding milestone of nearly 8 million pieces of litter picked up. With over 200,000 users and £400,000 worth of prizes awarded, the app has made a substantial impact in the UK's battle against litter, leading to cleaner communities and a healthier environment. 


The app has not only transformed how people view and handle litter, but it has also created a fun and engaging way for users to be rewarded for their efforts. LitterLotto now offers a weekly £1,000 jackpot, providing an added incentive for users to pick up litter and help reduce the costs associated with waste collection, which in turn can lead to lower council tax bills. 


Working in collaboration with businesses and councils across the UK, including well-known brands like McDonald's, LitterLotto has successfully raised awareness and increased engagement in litter reduction efforts. Local councils have embraced the app as a valuable tool for promoting cleaner streets, while litter-picking groups have praised its effectiveness in reducing waste. 


Simon Jacobs, CMO of LitterLotto, aka "The Lord of Litter," is delighted with the app's progress. "Reaching the 8 million pieces of litter milestone is a testament to our users' dedication and the impact our app has had on the environment. We're proud to be making a tangible difference in communities across the UK, while rewarding those who help us achieve our mission," he said. 


The LitterLotto app allows users to track their litter collection progress, monitor their prize funds, and invite friends to earn more entries into the LitterLotto. The weekly £1,000 jackpot provides an exciting opportunity for users to win big while making a positive impact on the environment. 


LitterLotto is free to download and use, and is open to users of all ages, although minors must have the jackpot paid to someone aged 18 or older. 


For more information, interviews, or further inquiries, contact: Simon Jacobs - CMO.



*As tempting as it may be to print out this press release and throw it in the bin for the thrill of contributing to LitterLotto's mission, we kindly ask that you resist the urge! Instead, let's save some paper and ink, and keep up the good work in maintaining our environment's cleanliness.

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