February 16th, 2023

LitterLotto Celebrates Laura Van Toller's £1,000 Jackpot Win for Litter-Picking Efforts in Evesham

LitterLotto's Chief Marketing Officer responds to BBC's coverage of Laura Van Toller's daily litter-picking challenge in Evesham and highlights her dedication t…

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Dear BBC,

As Lord of Litter (aka CMO of LitterLotto), I was thrilled to read your recent article about Laura Van Toller and her inspiring efforts to pick up litter in Evesham every day in January. We were delighted to learn that Laura managed to keep going and that her efforts have made a real difference in her local community.

At LitterLotto, we believe that everyone has a role to play in creating a cleaner and more sustainable environment. By incentivising people to pick up litter and dispose of it correctly, we can reduce the amount of litter that ends up in our streets, parks, and waterways. We were pleased to see that Laura is a member of our LitterLotto community, and we are thrilled that she became one of our weekly jackpot winners, bagging herself a prize of £1,000. It is fantastic to see that her hard work and dedication have been rewarded in this way.

We would like to thank you for highlighting Laura's story and for shining a light on the issue of litter in our communities. By raising awareness of the problem and sharing stories of people like Laura who are making a real difference, we can inspire more people to take action and create a culture of responsibility and care for our environment.

We would also like to take this opportunity to invite the BBC to get in touch with us to learn more about how LitterLotto can help encourage people to take responsibility for their litter and create a cleaner, more sustainable future for us all.

Thank you again for your coverage of this important issue.


Simon Jacobs CMO, LitterLotto

Original story

Laura's Jackpot story 

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