October 15th, 2020
McDonald's are on a mission to bin litterers in Ireland for good!
McDonald’s is taking action to combat littering across Ireland, and is partnering with LitterLotto to do so.
For too long, McDonald’s has seen the packaging of discarded dips, forgotten fries and bygone burgers littering our roadsides.
From a survey of 2,000 adults, it showed that over half of them were unlikely to intervene when faced with other people littering – which is why, after a successful partnership in the UK, McDonald's have also decided to work with LitterLotto to tackle the litter issue here in Ireland.
This positive step is just the start for McDonald’s who are keen to play a leading role in sparking a change across the nation. McDonald’s, who have commissioned the research to launch its anti-litter campaign, said: “We understand our role in the fight against litter in communities. While we can’t control what people do with their rubbish, we are putting forward a strong message to our valued customers that this is a shared responsibility. This activity is part of our ongoing commitment to ensure all our customer packaging is recyclable by 2024.”
Statistics from the survey show that 58% of the public describe it as a ‘major problem’ in their area, with 30% stating common areas being outside fast food or takeaway outlets. It also emerged that seven in ten adults believe laziness to be a main reason for the litter on the streets.
To create an incentive for its customers to throw away their rubbish responsibly, McDonald’s has partnered with LitterLotto, the free app that rewards responsible binning of any litter with prizes from €5 to €10,000.
Customers simply take a picture through the app as they bin litter for a chance to win amazing discounts on their favourite McDonald’s menu items and Instant Win prizes, as well as an entry into the monthly jackpot. It’s McDonald’s way of encouraging their customers to experience the joy of binning.
Go out and get that binning feeling!
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